Definition
B-roll is supplementary or alternative footage intercut with the main shot (A-roll, typically talking-head or primary interview footage) to add visual interest, illustrate points being discussed, cover jump cuts, establish location/context, and create a more engaging viewing experience. B-roll can include footage of landscapes, close-ups, screen recordings, stock footage, animated graphics, or any visual that complements the primary narrative. Professional video production relies heavily on B-roll to maintain viewer attention and convey information visually.
How Loopdesk Uses This
Loopdesk uses Generative AI to suggest and even generate B-roll footage that matches your content. The AI analyzes your video's topic and dialogue to identify moments where B-roll would improve the viewing experience, then suggests contextually relevant supplementary footage. You can also use natural language prompts like 'Add B-roll of cityscapes during the intro' to guide the AI's suggestions.
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Related Terms
Generative AI for Video
AI technology that creates new video content, including B-roll, backgrounds, effects, music, and visual enhancements from text prompts or existing footage.
Jump Cut
An abrupt transition between two sequential shots of the same subject, creating a jarring visual 'jump' in the footage.
Rough Cut
The first assembled edit of a video, containing the basic structure and sequence of clips before fine-tuning.